The era of synthetic materials resulting increase in the produce is past. The use of chemical fertilizer's, insecticides, etc. is a strict no-no in the current era of conscious farming. To provide and ecological balance, prevent pollution of soil & water, withstand climate change etc., age old natural practices to conduct the process of farming is rapidly being adopted.

Thanks to increased transparency in various industries and constant field education, people are closely monitoring their food product intake. People are increasingly being educated with the negative impacts of chemically induced farming practices on our ecology.

The field of agroecology incorporating scientific knowledge of ecology promotes the traditional farming practices. This has initiated an eco-farming drive. Practices such as organic and natural farming are gaining popularity and is now being widely practiced in various parts of the world.